On the count of three, you're going to love it. Hypnotic Writing is not just about hypnotic writing. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, "Hypnotic Writing is packed with so much great information it's hard to know where to start. Note: This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005. It's eye opening and filled with genuinely new stuff about writing and persuading better. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. It isn’t intended to be a sales page in any way it is only meant to offer a place to buy the Forbidden Keys for those who are already interested. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want.
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